For families, nearly every day holds a milestone: a lost tooth, a new pet, all sorts of big and small moments. Sure, most of these events are recorded on a smartphone or other digital device—but then what?
Most are in “digital prisons,” never to leave the confines of the camera roll or a backup drive. In fact, of the trillion photos that will be taken this year, only 45 billion will ever be printed.
HP wants to change this. The company is tapping into its long-running expertise in the home printer market to bring printed photos back into the heart of creative expression.
There’s mounting evidence that printed images still hold the key to our hearts. Case in point: sales of paperbound books are on the rise as e-book sales fall, and more money is being spent on vinyl albums versus downloaded music.
“Families take a lot of photos, but after the click of the shutter it’s often a case of out-of-sight, out-of-mind,” Anneliese Olson, General Manager and Global Head of Home Printing Solutions at HP said. “We want to give them the ability to celebrate their path of life by instantly and affordably printing those joyful memories.”
It’s human to crave the tactile satisfaction that physical objects afford. People want to print photos and to surround themselves with reminders of their dearest memories, but freeing photos from the device has, until now, required them to wait for the mail or a run to the store. That’s why HP today introduced the new HP ENVY Photo All-in-One Printer series, three new photo printers that aim to deliver all the impact of printed images with the ease and convenience of printing at home. Gorgeous, high quality photos of your adventures and celebrations at your fingertips—for less than five cents a print with the HP Instant Ink service.
Create and learn with at-home convenience
With photos that pop off the page and borderless printing, create a stunning wall gallery or an impressive family tree. Personalize virtually any event from announcements to invitations to cards and more. Plus, studies show that people learn and retain information better in physical formats, so give free reign to imaginations to ace school assignments, uncover crafting talents, or create educational activities.
HP added special features to the printer that make colors more vibrant. Part of that effort was tinkering with the shadows and contrasts that can fall flat when translating imagery from a digital display to a paper-based one. HP re-tooled its HP 64 black ink so it does double-duty: it not only enables better definition in printed photos, it also ensures the very best text quality on plain paper.
Easy to use
From start to print, the HP ENVY Photo All-in-One Printer series puts the focus on creativity, without a lot of setup. The printer comes equipped with Bluetooth® SMART for fast Wi-Fi setup in less than a minute to your home network using the HP Smart app on your smartphone, and dual band Wi-Fi keeps you connected more reliably. The HP Smart App makes it easy to print photos from social media, the cloud, and your camera-roll gallery, plus you can scan and share to email or the cloud from virtually anywhere. You can even order ink directly through the app. And, with HP Instant Ink, ink is automatically ordered by your printer and delivered to your door so you never run out. These printers are fully versatile, so you can print, copy, scan and fax from one device. And, the dedicated photo paper tray makes it a cinch to switch to photo printing.
Backed by sustainable design
The HP ENVY Photo Printers allow users to print with sustainability in mind. They’re the world’s first in-class printers made with closed-loop recycled plastic - more than 10 percent by weight1.
Combined with our original HP cartridges, which are made with plastic from bottles recycled in Haiti, HP paper made with 100 percent certified fiber or recycled content, and HP’s HP Planet Partners program, the HP ENVY Photo Printer is truly a printing system backed by sustainable design.
Finally, it’s easy to get great quality photos at home. The new HP ENVY Photo All-in-One Printer series gives you the power to print beautifully—with convenience and affordability.
“High-quality, vibrant photos create lasting keepsakes to hold onto and enable an unprecedented level of personalization for both education and creativity," Olson said. "With the HP Envy Photo Printer’s ability to create real connections through tangible memories, it’s destined to become one of the family’s favorite in-home devices.”
For more on the new HP ENVY Photo Printer Family, visit: www.hp.com/go/envyphoto.
1 – Compared to of majority in-class color desktop inkjet all-in-ones <$199 USD. HP internal research survey of printer manufacturers’ published specifications, sustainability reports and press releases as of 8/1/2017 and Buyers Laboratory Inc. 2017 study commissioned by HP; keypointintelligence.com/products/samples/hp-envy/. Market share as reported by IDC CYQ1 2017 Hardcopy Peripherals Tracker. The HP ENVY 6200, 7100 and 7800 all-in-one printers contain more than 10% closed-loop plastic from recycled printers and other electronics plastic by weight of the plastic.