HP had leveraged existing computers and outfitted them with gaming-ready parts on past iterations. But it’s changed tack to focus exclusively on the needs of gamers, with inspiring design and functional features that set the newest OMEN products apart.
The reinvented OMEN lineup not only brings best-in-class performance to casual, eSports, VR and immersive gaming experiences, they feature improved thermals, distinguished industrial design and user-friendly innovations.
“You really have got to listen to gamers when designing products for them,” Cha said. “They are sophisticated consumers who look at how the product is built, the story behind it, and how it meets their preferences for everyday use.”
Top priority for HP was designing for OMEN devices that not only looked cool, but run cool.
"Instead of taking an existing chassis and building around its constraints, we started with the thermals and built a chassis to house them,” said John Ludwig, gaming and VR product manager at HP. “By redesigning the layout of the machine, we can greatly increase the airflow, which has a big impact on performance.”
Take, for example the OMEN by HP Desktop, which features fighter jet-like notched corners that give it an angular, forward-leaning look. Not only does it have a different profile than other gaming towers, those angular chevron cutouts enable more air intake and improve ventilation.
“The goal was for this thing to run nearly-silent and much quieter than our competitors,” he said. “Gamers want to push the limits on their GPU and CPU without the fans running loud.”
The desktop also has a number of other thoughtful features, including a carrying handle that’s designed to let gamers tote their rigs to friends’ houses for competitions and also a cleverly angled set of hidden double doors for easy access to the hard drives.