Courtesy of HP
Print is powerful. Humans crave the tactile satisfaction of print and studies have shown that we attribute greater significance, understanding, credibility, and memorability to physical materials. The proof is in one illustrative statistic: data reveals that sales of e-books continue to fall, while sales of paperbound books rise.
HP has announced a major milestone catalysing this print renaissance. Today, it completed its acquisition of Samsung Electronics Co., Ltd.’s printer business.
This strategic investment positions HP to accelerate its disruption of the $55 billion A3 copier segment, with an expanded portfolio of next-generation multifunction printers that provide greater reliability and uptime, breakthrough economics, superior ease of use, and improved customer experience.