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Published: March 12, 2017

 HP OfficeJet Pro 7740HP OfficeJet Pro 7740

When HP introduced the first desktop laser printer in 1984, its industrial design fit right in with the dawn of the personal computing era: large, plastic and unmistakably boxy.

And as print technology grew more sophisticated over the subsequent decades, these features didn’t change much, even as printers began to show up in people’s homes.HP OfficeJet 200 for mobile workers.HP OfficeJet 200 for mobile workers.

Today, HP’s desktop printers have as much thought put into the way they look as how they perform.

It’s one of the reasons why three HP printers were named among the most stylish products in the world at this year’s iF Design Awards. The winning products HP OfficeJet Pro 7740, HP OfficeJet 200 Mobile and HP OfficeJet 250 Mobile AiO won in the category for office-related items, a grouping that covered everything from conference room furniture to pens. 

HP OfficeJet 250 Mobile AiOHP OfficeJet 250 Mobile AiOThe HP OfficeJet 200 and HP OfficeJet 250 were designed with mobile professionals in mind. The All-in-One printers are sleek and compact, with a black finish that won’t collect fingerprints and will look good wherever they’re transported. They not only enable the scanning, printing and copying of documents from laptops, smartphones or tablets, but they also do so with the security features that preserve the sensitivity of many business documents, and important feature for mobile professionals who work in the field.

The HP OfficeJet Pro 7740 is a wide-format printer geared toward small- and medium-sized businesses that need an affordable All-in-One printer that can tackle projects of all sizes. It produces high-quality printed materials at a lower cost per page and its wide-format options give companies the features they need to push the limits of their designs.

11098.jpgThe HP OfficeJet printers were recognized for their unique premium design, quiet performance and compact size by a jury of over 58 independent experts from all over the world. The competition was intense: more than 5,500 entries were submitted from 59 countries in categories that range from cars to jewellery to architecture.

“At HP, we’re focused on reinventing all aspects of the customer experience by bringing innovation and design together in an integrated way, said Anneliese Olson, GM and Global Head of Home Printing Solutions at HP. "Industrial design has shifted to the center of our design creation process for the OfficeJet Pro line-up – including how the device will look, what it feels like to operate, how customers will interact with it and also its finishes so it fits into people’s homes and offices in a way they want it to look and feel."

    Awards + Recognition Consumer Printing
Published: April 06, 2017

 Taiji_WL_2655_Dreamy_Teal_HiGloss cropped..jpg

Unlike Millennials, who are known for chasing the newest and most feature-rich consumer electronics, empty-nesters and seniors want different things from their tech.

With the American population aged 65 and older expected to double, there's little doubt that Baby Boomers will be heading into their golden years with their smartphones in hand. But the ways in which this group uses their tech will change significantly as they get older.

It’s one of the reasons why HP designed a new DeskJet printer with wireless connectivitybut scraps a lot of other bells and whistlesto meet their needs for wireless printing from a smartphone or tablet, at an affordable price.

Today the company rolled out the DeskJet 2600 series, the company’s lowest-priced All-in-One printer with wireless and mobile connectivity. It can print, copy and scan and retails for about $50.  

 Taiji_WL_2655_White_HiGloss_CP-Closeup_HR_v1_8bit.jpg“The customer we are targeting doesn’t need 100-sheet inputs trays or really fast speeds, because they don’t do a ton of printing,” said Cari Dorsh, director, home consumer product management at HP. “They need convenience, ease-of-use and reliability in a low-cost device.”


No-compromise connectivity

With fewer cables, wireless printing offers flexibility in where a printer is placed and enables printing from mobile devices and PCs alike. But for consumers who don’t have broadband at home, HP embedded Wi-Fi Direct in the DeskJet 2600 ensures that users—or anyone who walks into the housecan still print from their smartphones or other mobile computing devices.

“We know that the whole market is moving toward wireless and customers want mobile,” Dorsh said. “Wi-Fi Direct enables multiple users to connect their smartphone or tablet directly to the all-in-one and easily print without accessing a network.”


Rethinking design

HP’s engineers were able to keep costs down by removing higher-end features, simplifying the device and making it easy to use out of the box.

There aren’t a lot of features to get confused about, Dorsh said, making it an ideal printer for empty nesters or in multi-generational households where grandparents reside with their school-age grandkids. 


“We did a couple of things differently for this customer segment to better meet their needs,” she said. “For this customer, having wireless connectivity and mobile printing is more important than higher-end printer features.”

Those design tweaks included enlarging the control buttons and reducing the feature set on the control panel to make the printer’s capabilities easy to understand.

For people on a limited budget, HP offers a low-cost, subscription-based Instant Ink services that ensures ink is delivered automatically when supplies are running low, for a monthly fee that is as little as $2.99 per month.Taiji_WL_2655_Noble_Blue_HiGloss_Catalog_3QL_HR_v1_8bit.jpg

Wireless setup was streamlined, too. All of it can be done via the HP All-in-One Remote smartphone app that walks through the process for a smoother user experience.

“We made the setup much easier for people who aren’t necessarily tech-savvy,” Dorsh said. “They get these forward-looking features and something everyone in the house can connect to without a lot of added cost or complexity.”

More specs for the HP DeskJet 2655 AiO can be found here. Global availability will roll out later this year. 

Published: January 08, 2017

Poland Guiness.jpgHave a look at your average person’s smartphone camera roll and you’ll notice that making memories by taking photos is something they do every day.

What they  don’t always do is preserve those memories in print.

As a leading maker of printers for consumers and businesses, it’s this idea that sponsored HP’s recent campaign, dubbed #ReinventMemories, which aimed to  remind people of the joy of preserving memories not only by taking pictures, but also printing them out to keep or share with others. 

HP Deskjet 3700HP Deskjet 3700HP collected 10,133 prints in Poland. As part of the campaign, Polish users uploaded and shared their favorite memories. The campaign culminated at a "printing party" where all participants were invited to  print their memories  on the world’s smallest All-in-One printer, HP’s own DeskJet 3700.  

The campaign didn’t just make a statement in the advertising world, it landed HP  one of the most recognized awards in the world: a Guinness World Record.

You read that right, HP set the  Guinness World Record for the  longest line of photographs.

When put into a line, the more than 10,000 photos stretched more than three-quarters of a mile, or 4,155 feet. 

These photos – all 4 x 5 inches in size – were then used to decorate a 26 foot tall by 12.5 foot wide Christmas tree inside of Poland’s Wroclaw shopping mall.

 Poland 3.jpg As part of the memory gathering, HP also wanted to give back to the community. For every memory sent in, HP donated to the Empowering Children Foundation, which supports children and their families.

The campaign was a reminder of the magic of printed photos, and the joy that printing can create. Winning a Guinness World Record was just icing on the cake. 

Published: September 21, 2016

Sprocket Rose Gold banner size.jpg

You knew it had to happen: a miniature printer for a snap-happy generation that likes to both collect and curate the moments of their lives.

Today, HP announced Sprocket , a portable, palm-sized printer that’s small and light enough to fit in a purse or back pocket yet capable of producing 2x3” stick-able snapshots from a mobile phone or tablet via Bluetooth in less than a minute.

Sprocket with phone half banner size.jpg

The vivid prints are produced using ZINK® Zero Ink® Technology, which means they are smudge-proof, water resistant and can be shared immediately.

A free HP Sprocket App for iOS and Android lets users quickly customize and print smartphone and social media photos by adding frames, text, stickers, filters and more.


HP envisions the new device finding popularity with teenagers and millennials who are drawn to fun, stylish gadgets that might be a hit at social events. In fact, that’s precisely where HP sees Sprocket finding its biggest following – at parties and other gatherings where fun-seekers might be taking selfies or looking at social media posts that they would like to print out, share and take home with them.

Sprocket Black Wriststrap half banner size.jpg

HP ZINK® Photo Paper delivers bright, glossy photos without ink or toner cartridges -- all the color required for printing is embedded in the HP ZINK® photo paper itself. It delivers printed snaps that are vibrant smudge-proof, water- and tear-resistant. Peel off the backing, and the photos become stickers to decorate bags, scrapbooks, journals, and walls.

Sprocket is a fun and easy way to unlock all those digital pictures they have parked in smartphone camera rolls and, social media sites. Deloitte Global predicts that in 2016, 2.5 trillion photos will be shared or stored online – with 90 percent of them having originated on a smartphone.

To learn more about HP Sprocket and get details about product pricing, colors and availability, visit