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Published: April 14, 2017

A peek inside the 360-degree projection theater, the centerpiece  of HP's Antarctic Dome at the Coachella Valley Music and Art Festival.A peek inside the 360-degree projection theater, the centerpiece of HP's Antarctic Dome at the Coachella Valley Music and Art Festival.

While this weekend some 300,000 people are set to descend on the quiet California desert town of Indio for the not-so-hushed Coachella Valley Music and Art Festival, HP will be there to bring a different kind of experience to the mostly-Millennial crowd.   

Distinct from other generations in the way they use technology to chronicle and revisit their memorable moments, Millennial festival-goers this year will have the opportunity to create, reinvent and share their discoveries in what’s set to be a truly unforgettable Coachella experience.Desert scene unfolds inside the Antarctic Dome.Desert scene unfolds inside the Antarctic Dome.

HP, the official technology sponsor of Coachella, installed a much-talked about 11,000-square-foot dome, called “The Antarctic” and the smaller HP Lounge, where festival-goers can immerse themselves in innovative experiences using HP powerful computers.

Ahead of the show, HP announced the latest Pavilion lineup of PCs.  The Pavilion x360 convertible comes in three sizes, an 11.6-inch 14-inch and 15.6-inch diagonal screen versions that can be used as traditional laptops or with a touchscreen and Active Pen, as a tablet for designing, drawing and notetaking.

Read the press release and view all the specs here.

New Pavilion x360 in tablet mode with Active Pen.New Pavilion x360 in tablet mode with Active Pen.What’s different about the Pavilion x360 lineupbesides that HP has turned up the amp on performance, processing and graphics—is that it has several features and design elements that were borrowed from HP’s Premium consumer laptops.

“Our research tells us that our customers want a PC that does everything and can handle a variety of tasks simultaneously,” said Renata Gaspar, director of product marketing for consumer personal systems at HP. “But what’s also exciting about the Pavilion x360 is that they’re designed for personal expression.”

The theme of self-expression and creativity runs throughout HP’s Coachella installations.Digital artist Android JonesDigital artist Android Jones

The Antarctic dome, which is about 120 feet in diameter and 60 feet tall, houses a 500-seat projection theater that plays 360-degree audio/visual, sensory experience powered by HP workstations. Inside, viewers can go on an adventure designed by Android Jones, a cutting-edge projection artist who brings together digital art, animation and music for immersive “journeys.”

Inside the smaller, sister dome, the HP Lounge, festival-goers can take HP’s newest Pavilion x360 convertible PC for a spin and try out its Windows Ink feature to design their own bandana, and then print their custom art with an HP large-format printer. There’s also a chance to pose with photographer Eric Pare’s light-sculptures in a 120-degree photo to share on social media.  

This type of experiential, high-touch marketing is new for HP, which is looking to introduce its brand to a new generation of technology consumers, Gaspar said.  

“This is a big departure from traditional advertising,” she said. “We are driving an emotional connection by bringing immersive experiences into new physical spaces.”

Eric Pare's "light painting"Eric Pare's "light painting"Other installations include “Light Ink,” where attendees can design a real-life kaleidoscope with the HP Inking Laser Show, created on HP’s Spectre x360 laptop. They can also manipulate what’s being displayed in the Antarctic dome with VR-enabled OMEN X desktop gaming rig.

HP is positioning itself at the apex of music, art and technology, with product innovation underpinning all three, according to Gaspar.

“HP wants attendees to be able to experience for themselves how these come together to enable them to express their unique creativity in new ways,” she said. “We want to ‘wow’ people and show them things that they never thought they could do with HP technology.”

Weekend 1 of Coachella continues through April 16th. For exclusive content, follow along on Twitter with the hashtag #HPCoachella and @HP.

    Mobile Computing Tradeshows + Events
Published: February 13, 2017

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When HP declared its mission was to make life better for everyone, everywhere, no one likely considered that “everywhere” might extend past boundaries of the Earth’s atmosphere.

HP’s lineup of high-performance mobile workstations, called ZBooks, are among the technology tools that are found not only on the International Space Station (ISS), but also on the ground at Mission Control.

Today, HP announced that it’s partnering with Intel to launch an innovative new contest, the “Life in Space” Design Challenge, which will tap some of the brightest engineering minds at universities across the U.S. to develop a product that can improve the lives of astronauts in space. 

HP20151008376-Studio-left facing copy2.jpgUndergraduate student teams from prestigious engineering schools across the country will be outfitted with HP ZBook Studio Mobile Workstations, powered by Intel® Core i7® processors, to help them design a manufacture-able product to improve life in space for our astronauts. 


“We’re looking to the country’s brightest engineering minds to put HP’s ZBook technology to work by designing and prototyping a product that will make life better for the astronauts on the ISS,” said Lisa Baker, Director, Business & Personal Systems Marketing at HP. “ZBook Studio Mobile Workstations will enable their imaginations to soar, while offering the high-performance specs to make their creations come to fruition.”

Maintaining relatively comfortable living and working conditions while on the ISS is something NASA’s been grappling with ever since the first crew arrived in 2000. Questions from how to help astronauts maintain their physical and mental health to the quality and variety of the vacuum-sealed food they subsist upon might spark a revolutionary new product idea.


About the contest

HP and Intel are engaging with student teams from Carnegie Mellon University, Georgia Tech, Ohio State, University of Texas, Oregon State University, Arizona State University, Virginia Tech University and Clemson University for the challenge.Astronaut in space web size.jpg

During the first phase of the contest, teams of five students from each school will determine their design and provide a conceptual sketch showcasing their idea as well as a brief team video.

At the end of the month, they’ll submit a work-in-progress CAD (computer assisted design) file of their idea. In the next and final phase in mid-March, the teams will submit fully-rendered CAD files and a video that explains the design overview and finer points of their product vision.

In late March, a judging panel made up of representatives from HP and Intel will narrow down the participant list to three finalists and opens up the voting to the public via social media. Winners will be announced in early April.


Each member of the winning team will receive:

  • One HP ZBook Studio Mobile Workstation with Intel® Core i7® processor
  • Thunderbolt™ 3 dock with notebook bag
  • A four-day trip to Orlando including a tour of NASA’s Cape Canaveral and a day at Epcot for an exclusive HP Mission Mars Experience


Workstations on the frontlines

The powerful desktops, used by creative types to render, store and send massive files such as detailed architectural plans or CGI dinosaurs in major motion pictures, have long been the reliable workhorses for designers, engineers, architects andyes, astronauts.

They were selected by NASA for their impressive specs, which combine top performance, reliability, innovation and durable design, for a truly stellar work experience—no matter if the office is in a cubicle or located 200 miles above the surface of the Earth.

HP_Intel_LogoCombo.jpgSee full contest rules here:

Published: February 13, 2017

HP EliteBook x360HP EliteBook x360

For would-be cybercriminals, finding a victim is often as simple as just waiting for an errant click of the mouse. That’s because sooner or later, an employee will click on something while web surfing that could open the door to an unknown threat.

In fact, most security experts say web browsers are the preferred route for hackers to penetrate corporate networks and steal confidential data and financial assets. And, despite significant improvements in browser security, all cybercriminals have to do is wait for such missteps to happen, allowing their malware, ransomware or other exploits to run wild on an enterprise network.

Enterprise security remains a hot topic at the RSA Conference, which kicked off today in San Francisco. It’s where HP announced its latest effort to grow its offering of the most secure and manageable PCs in the industry.

HP announced today a new feature called HP Sure Click, which works by creating micro virtual machines (Micro VMs) around each Explorer or Chromium tab employees open while they’re online. Built in close collaboration with Bromium, Inc., Sure Click enables every web page to operate as if it was contained in a virtual bubble, isolated from the network. If a piece of malware attacks a browsing session, it doesn’t really matter because it simply goes away when the infected tab is closed. 

Sure Click will be available as a web download this spring for the HP EliteBook x360 1030 G2, the convertible business PC that caught headlines when it was unveiled at CES earlier this year.

 Securing endpoint devices on corporate networks continues to be a significant challenge for businesses, which reported a 232 percent jump in attacks on notebooks and desktops over the last six years. HP has responded by releasing an industry-leading series of tools and features to better secure devices, user identities and data on its PCs.



The company recently rolled out HP Sure Start Gen3 technology to fortify PC Basic Input/Output (BIOS) code, the frequently attacked algorithms that fire up computers.  HP also unveiled hardened multi-factor authentication capabilities in its Elite PCs to make logging-in a million times more secure than using passwords alone. The company even introduced an integrated privacy screen, HP Sure View, which makes it harder for snoops to steal private data by peering over the shoulders of unsuspecting users, available on the new EliteBook x360 as well as the HP EliteBook 1040 and HP EliteBook 840.

 HP Sure Click is just the latest in a long and growing line of PC security innovations. And it surely won’t be the last.

 “With 81 percent of IT security managers citing unsecure web browsers as a primary attack vector, organizations are challenged to protect themselves against this ever-evolving threat,” said Alex Cho, vice president and general manager, Commercial PCs, Personal Systems at HP. “By partnering with Bromium to create HP Sure Click, we provide  exclusive hardware-enforced security for web browsers as a standard feature, giving both users and businesses the freedom to browse confidently.”

RSA continues through February 17th. To learn more about HP’s security offerings for personal systems, visit:


Published: January 03, 2017

Kerberos Spectre x360 15_Hero_Light_and_Playful.jpg

 At HP, innovation is a cycle of constant reinvention.

New products – whether an upgrade of a previous version or the first in a new brand – are born from an innovation cycle that’s powered by customer insights. Whether that insight comes from researching market trends, studying user habits or responding to other technologies, we’re constantly looking at ways to innovate and make an experience with one of our products better.

This week, during the International Consumer Electronics Show in Las Vegas, we’re putting that innovation cycle into the spotlight with updates to some of our key products, including the 15” HP Spectre x360 laptop and the ENVY Curved 34" All-in-One PC.

While some of the changes we’ve introduced are bold and others are subtle, each update is made for a specific reason and thoughtfully integrated to make an already good experience even better.


 HP Spectre x360Kerberos_Coreset_DarkAshSilver_Tent_Stylus.jpg

The new 15” HP Spectre x360 laptop, announced this week, is an example of that innovation cycle at work. By listening to customers, we knew that 65 percent of them prefer 15-inch displays and that 93 percent prefer the Ultra HD, or 4K, resolution.

 To address and anticipate the needs of customers, we added an NVIDIA 940MX discrete graphics chip that increased the height of the laptop by a mere 1.9mm – or the thickness of a nickel – and included a larger battery, too. We also included the Fast Charge technology that juices the battery to 50 percent in just 30 minutes.

We also know that customers like the freedom that comes with using a stylus pen, so we are using a panel with Ink Certification for N-trig pen to ensure more seamless interactions, whether taking notes, marking up PDFs, drawing or browsing without leaving fingerprints.

Meanwhile, we also reduced the laptop’s overall footprint. With 97 percent of users preferring a thin bezel or no bezel at all, we shifted to a “micro-edge display” design that reduced the bezel width by 70 percent, now only 4.65mm thin on both sides.

Finally, customers told us how much they loved the Ash Silver color on earlier products so the Spectre x360 sports a fully CNC machined aluminum chassis in Ash Silver with copper accents – and made that color an option on a new 13” version, too.



HP ENVY 34" Curved All-in-One

When it comes to premium all-in-one PCs, we also know a few things about usage and users.

In the home, an all-in-one becomes a focal point in the living room and a digital hub for the family, a place where people store their photos and music and watch movies. That means, for some consumers, it needs to look just as good as it works.20160804_HPI_LA_SCHUMI_SHOT3_391.jpg

The HP ENVY 34-inch Curved All-in-One announced this week does just that, adding a wider curved display and even more improvements to the 27-inch ENVY AIO announced earlier this year.

Because the screen is curved, we were able to taper the edges even more, giving it a near-invisible look. The Micro-Edge border around the display is almost non-existent, just 10.5mm wide on the sides and top and 14mm on the bottom.

And when you consider that the graceful die cast neck almost disappears when its chrome polish meets ambient light, it creates the impression of a floating display.

The display itself is an Ultra WQHD panel with almost 5 million pixels, or 40 percent more than a Full HD display, and a 178-degree viewing angle. According to experts, the blue light emitted from the screen can make viewers more restless at night, so we've included a filter option in the screen controls to reduce it.

But the ENVY 34 Curved AIO is also a PC, and that means customers want the latest technologies and connectivity ports, like the USB Type-C Thunderbolt 3 port that’s been added. 

Pop-up web camera.Pop-up web camera.Even user security is part of the updates. When users told us that they were concerned about webcam security, we designed the HD IR Privacy Camera so that it pops up on a spring mechanism when it’s needed. When it’s no longer needed, the user just presses it down to hide it and make sure no one can spy on them via the camera.

With every product we release, we keep learning and keep innovating so that the experience with HP products gets better every time.

Other updates to the 2016 Premium Holiday portfolio include:

  • The Spectre x360 13.3” now offers 4K display and Intel Iris Graphics options with the added choice Ash Silver with Copper accents. It is also Windows Ink Certified.
  • The HP ENVY 13.3” laptop gives customer the choice of Modern Gold in addition to Silver finishes.
  • The HP ENVY All-in-One 27” now offers 7th Generation Intel® Core™ i processors and a 4K display option.

Reinvention through innovation is the HP way and it ensures that with every new product, the experiences are always getting better.CES_CTA_Combo_Logo_1.jpg

 Get all of HP's news during CES by reading the blog and following the HP Newsroom on Twitter.

Published: January 03, 2017

EliteBook x360_Heros_Modes_OnWhite.jpg

When customers talk to us about the way they use their laptops at work, many of them are not talking about an office cubicle. Users are taking conference calls from their kitchen tables and building presentations during a flight.
The Office of the Future, in a growing number of cases, is not an actual office.
That’s why, when HP went back to the drawing board to design its next EliteBook for businesses, the company’s engineers made sure that the next generation device would not only enable HP’s business PC customers to work harder, but smarter and safer, wherever they went.
Enter the HP EliteBook x360, announced ahead of this week’s International Consumer Electronics Show in Las Vegas.
This new enterprise device brings together some of the most innovative features of both HP’s consumer and commercial PCs to bring the best in design, performance, security and collaboration that meets workers where they are today, and makes sure they’re ready for tomorrow.
At its core, the EliteBook x360 combines high-end design with powerful commercial performance and security, while paying close attention to the details.

Refined design
As the world’s thinnest convertible notebook, the EliteBook x360 builds off of the aesthetics of the popular HP Spectre x360 consumer notebook with industrial design that users say they want.
We know mobile workers put value on thin and light. The EliteBook x360 is sleek and modern, weighs in at a mere 2.81 lbs. (1.28 kg) and is only 14.95 mm thick, about the width of an AA battery. It takes design cues from HP’s lineup of premium laptops, break-the-mold devices tech reviewers have called “a breath of fresh air.”
The EliteBook x360 has multiple modes, which enable seamless transition from work to leisure, such as its laptop mode for emails and word processing, tablet mode for taking notes, tent mode for a video conference call or media mode for watching streaming videos.


Oldman_Hero_BO_White.jpgProductivity boost
We’ve set the EliteBook x360 apart from its consumer cousin with a set of unique features designed for on-the-go workers. For one, it’s tough. Designed to pass a dozen different U.S. Military Standard reliability tests for withstanding vibration, shock, drop and extreme environmental conditions, road warriors don’t have to worry about how it’ll fair in a backpack or an overhead bin.
Anyone who works remotely knows how important battery life can be. The EliteBook x360 boasts a new HP commercial record with an impressive battery life of up to 16.5 hours, or about the time it takes to fly from San Francisco to Delhi. And for the workers who dash from meeting to meeting all day, the new Fast Charge feature lets users power up to 50 percent in as little as 30 minutes. For anyone with only a short break between meetings or in transit, that quick charge can make a big difference in productivity.
The EliteBook x360 has another leg up in the modern workplace: It’s designed from the inside out for collaboration.
By some estimates, the average worker spends about 40 percent of work time on conference calls. That’s a lot of time spent juggling headsets, external USB-connected speakers or microphones or a host of additional gear that enables others to actually hear what you are saying when using Skype or another conferencing application.
That’s where HP drew inspiration from its award- winning EliteBook Folio business notebook introduced in last year’s CES. HP added similar collaboration capabilities to the new EliteBook x360 so that the certified Skype for Business device works even more seamlessly with integrated conferencing hotkeys to easily screen share, mute/unmute, answer and end calls, directly from the keyboard. And the microphone and speakers on the PC is tuned not only for music, but for the spoken word.
Even more, this Elitebook is designed for inking with HP’s active pen to enable handwritten comments and sketches to elevate productivity and remote co-creation further.

Keep it secure
Then, there’s the features that companies have to have, especially with security emerging a top concern of IT and C-level executives. The Elitebook x360 includes HP Sure Start Gen 3, HP Sure View, Client Security Suite Gen 3 and WorkWise, offerings that make HP’s EliteBook lineup the world’s most secure and manageable PCs with the most comprehensive endpoint security built in.
The Elitebook x360 delivers groundbreaking innovation with Sure Start Gen 3, the world’s only self- healing BIOS now with run-time intrusion detection to protect the critical and vulnerable BIOS firmware layer of the PC below the OS where advanced persistent cyberattacks target. As well, HP’s new Client Security Suite integrating Intel Authenticate technology makes it a million times more difficult to hack login passwords.
In addition, an upcoming version of the Elitebook x360, scheduled to be released in the spring, will be outfitted with the HP Sure View privacy screen, a feature that provides breakthrough protection against “visual hacking,” or unwanted shoulder surfing for those working in public places or open-concept offices. HP Sure View is the world’s only integrated privacy screen which reduces 95 percent of visibility when viewed at an angle so others can’t view the display.
And, just in case you leave your computer idling for a while, you can lock it remotely with the HP WorkWise smartphone app, a first for enterprise PC management that protects PCs with Tamper Protection.
The EliteBook x360 is expected to be available in late January.CES_CTA_Combo_Logo_1.jpg


Get all of HP's news during CES by reading the blog and following the HP Newsroom on Twitter.