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Published: April 14, 2017

A peek inside the 360-degree projection theater, the centerpiece  of HP's Antarctic Dome at the Coachella Valley Music and Art Festival.A peek inside the 360-degree projection theater, the centerpiece of HP's Antarctic Dome at the Coachella Valley Music and Art Festival.

While this weekend some 300,000 people are set to descend on the quiet California desert town of Indio for the not-so-hushed Coachella Valley Music and Art Festival, HP will be there to bring a different kind of experience to the mostly-Millennial crowd.   

Distinct from other generations in the way they use technology to chronicle and revisit their memorable moments, Millennial festival-goers this year will have the opportunity to create, reinvent and share their discoveries in what’s set to be a truly unforgettable Coachella experience.Desert scene unfolds inside the Antarctic Dome.Desert scene unfolds inside the Antarctic Dome.

HP, the official technology sponsor of Coachella, installed a much-talked about 11,000-square-foot dome, called “The Antarctic” and the smaller HP Lounge, where festival-goers can immerse themselves in innovative experiences using HP powerful computers.

Ahead of the show, HP announced the latest Pavilion lineup of PCs.  The Pavilion x360 convertible comes in three sizes, an 11.6-inch 14-inch and 15.6-inch diagonal screen versions that can be used as traditional laptops or with a touchscreen and Active Pen, as a tablet for designing, drawing and notetaking.

Read the press release and view all the specs here.

New Pavilion x360 in tablet mode with Active Pen.New Pavilion x360 in tablet mode with Active Pen.What’s different about the Pavilion x360 lineupbesides that HP has turned up the amp on performance, processing and graphics—is that it has several features and design elements that were borrowed from HP’s Premium consumer laptops.

“Our research tells us that our customers want a PC that does everything and can handle a variety of tasks simultaneously,” said Renata Gaspar, director of product marketing for consumer personal systems at HP. “But what’s also exciting about the Pavilion x360 is that they’re designed for personal expression.”

The theme of self-expression and creativity runs throughout HP’s Coachella installations.Digital artist Android JonesDigital artist Android Jones

The Antarctic dome, which is about 120 feet in diameter and 60 feet tall, houses a 500-seat projection theater that plays 360-degree audio/visual, sensory experience powered by HP workstations. Inside, viewers can go on an adventure created by Obscura Digital and powered by HP technologies, with art from Android Jones, a maker of cutting-edge digital art, animation and music for immersive “journeys.”

Inside the smaller, sister dome, the HP Lounge, festival-goers can take HP’s newest Pavilion x360 convertible PC for a spin and try out its Windows Ink feature to design their own bandana, and then print their custom art with an HP large-format printer. There’s also a chance to pose with photographer Eric Pare’s light-sculptures in a 120-degree photo to share on social media.  

This type of experiential, high-touch marketing is new for HP, which is looking to introduce its brand to a new generation of technology consumers, Gaspar said.  

“This is a big departure from traditional advertising,” she said. “We are driving an emotional connection by bringing immersive experiences into new physical spaces.”

Eric Pare's "light painting"Eric Pare's "light painting"Other installations include “Light Ink,” where attendees can design a real-life kaleidoscope with the HP Inking Laser Show, created on HP’s Spectre x360 laptop. They can also manipulate what’s being displayed in the Antarctic dome with VR-enabled OMEN X desktop gaming rig.

HP is positioning itself at the apex of music, art and technology, with product innovation underpinning all three, according to Gaspar.

“HP wants attendees to be able to experience for themselves how these come together to enable them to express their unique creativity in new ways,” she said. “We want to ‘wow’ people and show them things that they never thought they could do with HP technology.”

Weekend 1 of Coachella continues through April 16th. For exclusive content, follow along on Twitter with the hashtag #HPCoachella and @HP.

    Mobile Computing Tradeshows + Events
Published: April 25, 2017

HP's updated lineup of fourth-generation ZBook Mobile Workstations.HP's updated lineup of fourth-generation ZBook Mobile Workstations. While most people still think about VR as being about the hardware – like Samsung Gear VR or Oculus – it’s the content that will really matter in the long run.

That means that game designers, animators, filmmakers and graphics professionals need to be ready with powerful tools in their back pocket to meet what’s projected to be a $41 billion market for global VR content creation.

HP, the leader in the fast-growing professional workstation market, recognizes the unique needs of digital creators who rely on powerful mobile workstations to support today’s graphically intense content creation projects.  

HP's 4th-gen ZBook 17HP's 4th-gen ZBook 17At NAB Show this week during the launch of HP’s 4th generation ZBook Mobile Workstations family, HP unleashed its first Virtual Reality (VR)-ready mobile workstation: the HP ZBook 17, which aims to help designers meet rapidly growing demand for VR content.

Last year, the number of global downloads of VR games and apps from Google Play and the App Stores totaled 226 million, representing a 276 percent year-over-year explosion from 2015, according to recent Sensor Tower Store Intelligence data. In the first quarter of 2017 alone, mobile VR software downloads across both platforms totaled more than 85 million worldwide, a 205 percent year-over-year increase.  

A scene from "Henry," by Oculus Story Studio, one of first original characters entirely designed for VR viewing.A scene from "Henry," by Oculus Story Studio, one of first original characters entirely designed for VR viewing.The entertainment industry has been warming up to VR lately, too. This year’s Tribeca Film Festival was reportedly set to include VR projects tied to director Kathryn Bigelow, musicians John Legend and Pharrell Williams and producer Megan Ellison. And last year, an Oculus VR film called “Henry” managed to take home an Emmy.

For its part, HP is delivering the tools to help digital designers pursue that opportunity – now. Creators can configure the ZBook 17 with optimal horsepower, select one of two NVDIA graphics cards (the P4000 or P5000) and be assured of an ultra-smooth 90 FPS (frames per second) experience.

Beyond its VR capabilities, the ZBook 17 shares numerous important innovations found in the other 4th generation mobile workstations, including: HP ZBook 14u and 15u models; HP ZBook 15; and the top-of-the-line HP ZBook Studio.

For example, because client security continues to (or should) be a major concern for digital creators everywhere, HP re-invented its 4th generation lineup to be the industry’s most secure and manageable workstations. Each workstation offers unique security features, such as: HP Sure Start Gen3, the industry’s first-self healing PC BIOS with comprehensive encryption, strong authentication, malware protection, data protection, identity assurance and threat detection and response.

ZBook Mobile Workstations also come preloaded with HP Remote Graphics Software for remote collaboration HP Performance Advisor for optimal performance and HP Velocity for reliable and fast network performance.

 With HP taking the lead, workstations have undergone a complete change and emerged as tools that many industries use to produce mind-blowing visual content.

Best of NAB award.jpgThe entertainment industry is at the forefront of this trend, and HP workstations have played a central role in creating some of the most magical scenes in memorable Hollywood blockbusters, such as, "Hugo,” “Shrek,” “How to Train Your Dragon,” Spider-Man 3” and all “Pirates of the Caribbean” movies.

This year at NAB, the HP ZBook 17 was awarded the "Best of NAB" by Videomaker magazine. 

To learn more about HP ZBook Mobile Workstations, visit HP's website. The NAB show continues through April 27th in Las Vegas. 

 

Published: February 13, 2017

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When HP declared its mission was to make life better for everyone, everywhere, no one likely considered that “everywhere” might extend past boundaries of the Earth’s atmosphere.

HP’s lineup of high-performance mobile workstations, called ZBooks, are among the technology tools that are found not only on the International Space Station (ISS), but also on the ground at Mission Control.

Today, HP announced that it’s partnering with Intel to launch an innovative new contest, the “Life in Space” Design Challenge, which will tap some of the brightest engineering minds at universities across the U.S. to develop a product that can improve the lives of astronauts in space. 

HP20151008376-Studio-left facing copy2.jpgUndergraduate student teams from prestigious engineering schools across the country will be outfitted with HP ZBook Studio Mobile Workstations, powered by Intel® Core i7® processors, to help them design a manufacture-able product to improve life in space for our astronauts. 

 

“We’re looking to the country’s brightest engineering minds to put HP’s ZBook technology to work by designing and prototyping a product that will make life better for the astronauts on the ISS,” said Lisa Baker, Director, Business & Personal Systems Marketing at HP. “ZBook Studio Mobile Workstations will enable their imaginations to soar, while offering the high-performance specs to make their creations come to fruition.”

Maintaining relatively comfortable living and working conditions while on the ISS is something NASA’s been grappling with ever since the first crew arrived in 2000. Questions from how to help astronauts maintain their physical and mental health to the quality and variety of the vacuum-sealed food they subsist upon might spark a revolutionary new product idea.

 

About the contest

HP and Intel are engaging with student teams from Carnegie Mellon University, Georgia Tech, Ohio State, University of Texas, Oregon State University, Arizona State University, Virginia Tech University and Clemson University for the challenge.Astronaut in space web size.jpg

During the first phase of the contest, teams of five students from each school will determine their design and provide a conceptual sketch showcasing their idea as well as a brief team video.

At the end of the month, they’ll submit a work-in-progress CAD (computer assisted design) file of their idea. In the next and final phase in mid-March, the teams will submit fully-rendered CAD files and a video that explains the design overview and finer points of their product vision.

In late March, a judging panel made up of representatives from HP and Intel will narrow down the participant list to three finalists and opens up the voting to the public via social media. Winners will be announced in early April.

 

Each member of the winning team will receive:

  • One HP ZBook Studio Mobile Workstation with Intel® Core i7® processor
  • Thunderbolt™ 3 dock with notebook bag
  • A four-day trip to Orlando including a tour of NASA’s Cape Canaveral and a day at Epcot for an exclusive HP Mission Mars Experience

 

Workstations on the frontlines

The powerful desktops, used by creative types to render, store and send massive files such as detailed architectural plans or CGI dinosaurs in major motion pictures, have long been the reliable workhorses for designers, engineers, architects andyes, astronauts.

They were selected by NASA for their impressive specs, which combine top performance, reliability, innovation and durable design, for a truly stellar work experience—no matter if the office is in a cubicle or located 200 miles above the surface of the Earth.

HP_Intel_LogoCombo.jpgSee full contest rules here: www.hp.com/go/lifeinspaceofficialrules.

Published: February 13, 2017

HP EliteBook x360HP EliteBook x360

For would-be cybercriminals, finding a victim is often as simple as just waiting for an errant click of the mouse. That’s because sooner or later, an employee will click on something while web surfing that could open the door to an unknown threat.

In fact, most security experts say web browsers are the preferred route for hackers to penetrate corporate networks and steal confidential data and financial assets. And, despite significant improvements in browser security, all cybercriminals have to do is wait for such missteps to happen, allowing their malware, ransomware or other exploits to run wild on an enterprise network.

Enterprise security remains a hot topic at the RSA Conference, which kicked off today in San Francisco. It’s where HP announced its latest effort to grow its offering of the most secure and manageable PCs in the industry.

HP announced today a new feature called HP Sure Click, which works by creating micro virtual machines (Micro VMs) around each Explorer or Chromium tab employees open while they’re online. Built in close collaboration with Bromium, Inc., Sure Click enables every web page to operate as if it was contained in a virtual bubble, isolated from the network. If a piece of malware attacks a browsing session, it doesn’t really matter because it simply goes away when the infected tab is closed. 

Sure Click will be available as a web download this spring for the HP EliteBook x360 1030 G2, the convertible business PC that caught headlines when it was unveiled at CES earlier this year.

 Securing endpoint devices on corporate networks continues to be a significant challenge for businesses, which reported a 232 percent jump in attacks on notebooks and desktops over the last six years. HP has responded by releasing an industry-leading series of tools and features to better secure devices, user identities and data on its PCs.

 

 

The company recently rolled out HP Sure Start Gen3 technology to fortify PC Basic Input/Output (BIOS) code, the frequently attacked algorithms that fire up computers.  HP also unveiled hardened multi-factor authentication capabilities in its Elite PCs to make logging-in a million times more secure than using passwords alone. The company even introduced an integrated privacy screen, HP Sure View, which makes it harder for snoops to steal private data by peering over the shoulders of unsuspecting users, available on the new EliteBook x360 as well as the HP EliteBook 1040 and HP EliteBook 840.

 HP Sure Click is just the latest in a long and growing line of PC security innovations. And it surely won’t be the last.

 “With 81 percent of IT security managers citing unsecure web browsers as a primary attack vector, organizations are challenged to protect themselves against this ever-evolving threat,” said Alex Cho, vice president and general manager, Commercial PCs, Personal Systems at HP. “By partnering with Bromium to create HP Sure Click, we provide  exclusive hardware-enforced security for web browsers as a standard feature, giving both users and businesses the freedom to browse confidently.”

RSA continues through February 17th. To learn more about HP’s security offerings for personal systems, visit: www.hp.com/go/clientsecurity.

 

Published: January 03, 2017

Kerberos Spectre x360 15_Hero_Light_and_Playful.jpg

 At HP, innovation is a cycle of constant reinvention.

New products – whether an upgrade of a previous version or the first in a new brand – are born from an innovation cycle that’s powered by customer insights. Whether that insight comes from researching market trends, studying user habits or responding to other technologies, we’re constantly looking at ways to innovate and make an experience with one of our products better.

This week, during the International Consumer Electronics Show in Las Vegas, we’re putting that innovation cycle into the spotlight with updates to some of our key products, including the 15” HP Spectre x360 laptop and the ENVY Curved 34" All-in-One PC.

While some of the changes we’ve introduced are bold and others are subtle, each update is made for a specific reason and thoughtfully integrated to make an already good experience even better.

 

 HP Spectre x360Kerberos_Coreset_DarkAshSilver_Tent_Stylus.jpg

The new 15” HP Spectre x360 laptop, announced this week, is an example of that innovation cycle at work. By listening to customers, we knew that 65 percent of them prefer 15-inch displays and that 93 percent prefer the Ultra HD, or 4K, resolution.

 To address and anticipate the needs of customers, we added an NVIDIA 940MX discrete graphics chip that increased the height of the laptop by a mere 1.9mm – or the thickness of a nickel – and included a larger battery, too. We also included the Fast Charge technology that juices the battery to 50 percent in just 30 minutes.

We also know that customers like the freedom that comes with using a stylus pen, so we are using a panel with Ink Certification for N-trig pen to ensure more seamless interactions, whether taking notes, marking up PDFs, drawing or browsing without leaving fingerprints.

Meanwhile, we also reduced the laptop’s overall footprint. With 97 percent of users preferring a thin bezel or no bezel at all, we shifted to a “micro-edge display” design that reduced the bezel width by 70 percent, now only 4.65mm thin on both sides.

Finally, customers told us how much they loved the Ash Silver color on earlier products so the Spectre x360 sports a fully CNC machined aluminum chassis in Ash Silver with copper accents – and made that color an option on a new 13” version, too.

20160804_HPI_LA_SCHUMI_SHOT1_351-2.jpg

 

HP ENVY 34" Curved All-in-One

When it comes to premium all-in-one PCs, we also know a few things about usage and users.

In the home, an all-in-one becomes a focal point in the living room and a digital hub for the family, a place where people store their photos and music and watch movies. That means, for some consumers, it needs to look just as good as it works.20160804_HPI_LA_SCHUMI_SHOT3_391.jpg

The HP ENVY 34-inch Curved All-in-One announced this week does just that, adding a wider curved display and even more improvements to the 27-inch ENVY AIO announced earlier this year.

Because the screen is curved, we were able to taper the edges even more, giving it a near-invisible look. The Micro-Edge border around the display is almost non-existent, just 10.5mm wide on the sides and top and 14mm on the bottom.

And when you consider that the graceful die cast neck almost disappears when its chrome polish meets ambient light, it creates the impression of a floating display.

The display itself is an Ultra WQHD panel with almost 5 million pixels, or 40 percent more than a Full HD display, and a 178-degree viewing angle. According to experts, the blue light emitted from the screen can make viewers more restless at night, so we've included a filter option in the screen controls to reduce it.

But the ENVY 34 Curved AIO is also a PC, and that means customers want the latest technologies and connectivity ports, like the USB Type-C Thunderbolt 3 port that’s been added. 

Pop-up web camera.Pop-up web camera.Even user security is part of the updates. When users told us that they were concerned about webcam security, we designed the HD IR Privacy Camera so that it pops up on a spring mechanism when it’s needed. When it’s no longer needed, the user just presses it down to hide it and make sure no one can spy on them via the camera.

With every product we release, we keep learning and keep innovating so that the experience with HP products gets better every time.

Other updates to the 2016 Premium Holiday portfolio include:

  • The Spectre x360 13.3” now offers 4K display and Intel Iris Graphics options with the added choice Ash Silver with Copper accents. It is also Windows Ink Certified.
  • The HP ENVY 13.3” laptop gives customer the choice of Modern Gold in addition to Silver finishes.
  • The HP ENVY All-in-One 27” now offers 7th Generation Intel® Core™ i processors and a 4K display option.

Reinvention through innovation is the HP way and it ensures that with every new product, the experiences are always getting better.CES_CTA_Combo_Logo_1.jpg

 Get all of HP's news during CES by reading the blog and following the HP Newsroom on Twitter.