Have a look at your average person’s smartphone camera roll and you’ll notice that making memories by taking photos is something they do every day.
What they don’t always do is preserve those memories in print.
As a leading maker of printers for consumers and businesses, it’s this idea that sponsored HP’s recent campaign, dubbed #ReinventMemories, which aimed to remind people of the joy of preserving memories not only by taking pictures, but also printing them out to keep or share with others.