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Published: February 01, 2017

Known for its quirky brand of throwback humor and flawless recreation of the early-’80s public access show, PBS's "Computer Chronicles," viral video series “Computer Show” has become a cult hit.

Created by Adam Lisagor, Roxana Altamirano and Tony Altamirano, “Computer Show” stars TV Host Gary Fabert (played by Rob Baedeker) on a technology talk show set in 1983, the dawn of the personal computing era.

Think: awkward hair and suits, primitive synths and graphics, VHS tapes and no internet. But here's the twist: Guests on this show are in fact, tech luminaries—experts, founders, thinkers, entrepreneurs from 2017.

HP partnered with strategy and marketing innovation agency Giant Spoon and Sandwich Video to create HP's own episode of "Computer Show," featuring employees from present-day HP wowing the two hosts with PageWide technology—the latest in printing innovation. 

In a creative approach to B2B marketing, the show provides the perfect opportunity to talk about how business printing has advanced and how affordable color printing can give companies in all verticals—from education to healthcare to retail— a competitive edge with HP’s PageWide technology.

HP employees Angela Dunn and Val Gabriel gave the hapless hosts a rundown on what makes PageWide technology revolutionary: 

 

 

HP’s PageWide lineup for businesses, which includes Pro and Enterprise MFPs and printers, offer up to 40 percent lower color cost savings per page as compared with color lasers, while printing faster than other color MFPs in their class.

That’s a very long way from the dot-matrix printer shown in the original “Computer Chronicles” video spot on printers, in which hosts of the show, with whirring machine in the background, needed a primer to understand how the printer actually connects to a PC.

  

 

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To learn more about HP's PageWide technology, visit www.hp.com/go/pagewide and follow @HPGraphicArts on Twitter.

    Enterprise Printing Graphics Small Business Printing
Published: February 14, 2017

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Consumers are familiar with the nefarious ways that hackers can infiltrate their technology. From viruses and malware to breaches of confidential data and identity theft – they are aware of the security risks that come with connecting to any type of networked device.

What they might not know, however, is that they are more likely to expose themselves and their employers to costly cyberattacks by using IT-issued PCs and printers than they are to have sensitive information stolen by an anonymous hacker.

Aging PCs with third-party security software and unsecured shared printers are particularly vulnerable “blind spots” in enterprise networks, explains Vikrant Batra, Global Head of Marketing for Imaging and Printing at HP.

In fact, just two percent of the hundreds of millions of printers deployed in offices around the world have any type of security measures in place. 

The_Wolf_MovierPoster_LR_tcm245_2402995_tcm245_2403004_tcm245-2402995.jpg“The printers in today’s enterprise environments are as sophisticated as any computing device,” Batra says. “Hackers can pull data from a printer’s hard drive, or get access to your company’s network. And how many times have you walked by the printer and seen printouts with sensitive information just sitting there?”

 

Meet “The Wolf”

One way HP is getting the word out about this major corporate blind spot is by teaming up with actor Christian Slater for a new, branded short film series that debuted today called “The Wolf.” 

Watch the full series hereThe Wolf Starring Christian Slater | HP Studios

“The Wolf” highlights the ease with which skillful cybercriminals can hack corporate networks. In the serialized short films, Slater riffs on his role as a hacker in the award-winning TV series “Mr. Robot” and systematically infiltrates a company entirely through vulnerabilities in unprotected printers and PCs. Starting in the mailroom and moving up to the executive boardroom, he breaches a fictional company’s most sensitive data via an abandoned printout, the printer interface, and even an innocently downloaded gift certificate.

It’s the everyday-ness of these actions that make them so dangerous, Batra notes. 

“We really want to connect with IT decision makers, CIOs, and CISOs and engage this audience with a message that they’ll pay attention to,” he says. “It’s extremely important to have all aspects of the ecosystem secured.”The Wolf Boardroom.jpg

At HP, that means designing industry-leading hardware and software solutions with innovative features across multiple levels of security. In HP’s printers, that includes the Jet Advantage Security Manager, secure boot-up, firmware validation, and run-time code protections while HP’s lineup of business PCs deploys HP Sure Click, HP Sure View, and HP Sure Start Gen3. Together, these built-in protections enable HP to offer the most secure PCs and printers in the world.

HP is also working to continually improve security for what Batra calls the “three Ds” — data, document, and device.

“We want to secure all of them,” he said. “If you have HP security, you are in really good hands.”

To learn more, visit  www.hp.com/TheWolf and follow @HPBusiness.

Published: January 08, 2017

Poland Guiness.jpgHave a look at your average person’s smartphone camera roll and you’ll notice that making memories by taking photos is something they do every day.

What they  don’t always do is preserve those memories in print.

As a leading maker of printers for consumers and businesses, it’s this idea that sponsored HP’s recent campaign, dubbed #ReinventMemories, which aimed to  remind people of the joy of preserving memories not only by taking pictures, but also printing them out to keep or share with others. 

HP Deskjet 3700HP Deskjet 3700HP collected 10,133 prints in Poland. As part of the campaign, Polish users uploaded and shared their favorite memories. The campaign culminated at a "printing party" where all participants were invited to  print their memories  on the world’s smallest All-in-One printer, HP’s own DeskJet 3700.  

The campaign didn’t just make a statement in the advertising world, it landed HP  one of the most recognized awards in the world: a Guinness World Record.

You read that right, HP set the  Guinness World Record for the  longest line of photographs.

When put into a line, the more than 10,000 photos stretched more than three-quarters of a mile, or 4,155 feet. 

These photos – all 4 x 5 inches in size – were then used to decorate a 26 foot tall by 12.5 foot wide Christmas tree inside of Poland’s Wroclaw shopping mall.

 Poland 3.jpg As part of the memory gathering, HP also wanted to give back to the community. For every memory sent in, HP donated to the Empowering Children Foundation, which supports children and their families.

The campaign was a reminder of the magic of printed photos, and the joy that printing can create. Winning a Guinness World Record was just icing on the cake. 

Published: December 15, 2016

 Hydrangea.jpgLooking to add a special touch to holiday giving? DigiWrap, a startup that offers customized digital printing services, has your gifts covered with customized tissue wrapping paper printed with HP Indigo technology. 

PJsGreetings.jpgABC's hit business reality show, Shark Tank, thinks it's a good idea, too. Last week, Chicago-based DigiWrap landed a $150,000 investment on the holiday themed episode that aired December 9 of the TV show where fledgling businesses pitch a tough investor crowd. 

Co-founders Brad Boskovic and Charlie Williams set up DigiWrap in 2014 as a digital spinoff from a 25-year-old family print business that was struggling in the face of competition. DigiWrap prints its custom gift wrap products on the HP Indigo 5600 Digital Press, using a special process developed and patented for printing on tissue paper. In just two years, its annual sales have reached $500,000, according to the company.

Custom gift wrap was a tough sell to the Shark Tank investors, who were each initially presented a gift bag personalized with their image and name.

"DigiWrap is about making gift packaging personal," Williams said in his pitch.

Published: December 06, 2016

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Are SMBs printing in-house more than outsourcing? Recent studies indicate this is the case. 

A few years ago, in the aftermath of the recession, Photizo Group, a marketing intelligence group focused on the imaging industry, teamed up with 1105 Media, a provider of integrated business-to-business information and media, to conduct a survey of printer users among US small and medium-size businesses (SMBs).

The purpose of the survey was to determine future SMB print usage needs and in particular if factors other than the economy would lead to “permanent, irreversible changes to the printing market.” The survey included responses from printer users in 386 small and medium businesses. The research focused on changes in printer volume from a similar survey conducted the previous year. Among respondents, while 51 percent said that there was no significant change in year-to-year page volume, 27 percent reported an increase in page volumes over the course of the year. Only 18 percent reported a decrease.

Top factors attributed to businesses whose printing volume increased included:

  • More applications than the previous year
  • Business expanded, same number of workers
  • Bringing print jobs in house

Another indication of the trend among SMBs to move printing in-house comes from IBISWorld. In its “Quick Printing in the U.S. Market Research Report” issued in January this year, the market research organization points out that advances in the computer technology are enabling consumers and small businesses to complete tasks previously serviced by the Quick Printing industry from the convenience of their homes and offices. To this end, new high quality color printing technology is enabling SMBs to produce the sophisticated sales, retail and marketing materials that allow them to differentiate their services and compete against larger players in an increasingly competitive global market. 

As an example, earlier this year, we announced our HP OfficeJet Pro printers that deliver affordable, professional color and big performance in a compact package for small businesses. We also introduced HP LaserJet printers with leading laser performance, print-shop quality color documents as well as best value for black-and-white printing

 

SMBs turn to Managed Print Services to control and reduce office printing costs

Despite continued reliance on print, controlling printing costs continues to be a concern among SMBs. A Quocirca study of SMBs across Europe indicated that cost control is the top print management priority they face, yet they do not have the resources to devote to print management. According to Quocirca, SMBs estimate that on average they spend 15% of their IT budget on printing, but many lack the insight into usage in order to manage print costs. Overall 70% of today’s SMBs do not have the tools to track or monitor printing.

The need for better cost control, along with rising printer security concerns, is driving SMB Managed Print Services (MPS) adoption. In fact, Transparency Market Research forecasts the MPS market to reach nearly $95B billion by 2024, rising from $26B in 2015. And as the desire for mobile printing continues to rise, MPS provides the integrated tracking, reporting and security required for SMBs to better monitor and control printing wherever it originates. 

All indications are that printing will continue to be a major business process and competitive advantage for SMBs. Today’s cost-conscious printers and MPS offerings are enabling forward-looking companies to handle this once outsourced service in-house.