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Published: February 01, 2017

Known for its quirky brand of throwback humor and flawless recreation of the early-’80s public access show, PBS's "Computer Chronicles," viral video series “Computer Show” has become a cult hit.

Created by Adam Lisagor, Roxana Altamirano and Tony Altamirano, “Computer Show” stars TV Host Gary Fabert (played by Rob Baedeker) on a technology talk show set in 1983, the dawn of the personal computing era.

Think: awkward hair and suits, primitive synths and graphics, VHS tapes and no internet. But here's the twist: Guests on this show are in fact, tech luminaries—experts, founders, thinkers, entrepreneurs from 2017.

HP partnered with strategy and marketing innovation agency Giant Spoon and Sandwich Video to create HP's own episode of "Computer Show," featuring employees from present-day HP wowing the two hosts with PageWide technology—the latest in printing innovation. 

In a creative approach to B2B marketing, the show provides the perfect opportunity to talk about how business printing has advanced and how affordable color printing can give companies in all verticals—from education to healthcare to retail— a competitive edge with HP’s PageWide technology.

HP employees Angela Dunn and Val Gabriel gave the hapless hosts a rundown on what makes PageWide technology revolutionary: 

 

 

HP’s PageWide lineup for businesses, which includes Pro and Enterprise MFPs and printers, offer up to 40 percent lower color cost savings per page as compared with color lasers, while printing faster than other color MFPs in their class.

That’s a very long way from the dot-matrix printer shown in the original “Computer Chronicles” video spot on printers, in which hosts of the show, with whirring machine in the background, needed a primer to understand how the printer actually connects to a PC.

  

 

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To learn more about HP's PageWide technology, visit www.hp.com/go/pagewide and follow @HPGraphicArts on Twitter.

    Enterprise Printing Graphics Small Business Printing
Published: April 05, 2017

2017-04-05_13-43-31.jpgUnlike with PCs and software, it’s not well known among IT professionals that office printers make easy targets for hackers. Just like a PCs, they are connected to the network. But unlike PCs, they often have minimal or no restrictions to keep digital spies and thieves at bay.

A recent HP-sponsored Spiceworks survey found 43 percent of IT professionals surveyed in North America, EMEA and Asia Pacific say that they completely ignore printers in their endpoint security practices. Just 16 percent see printers as being at risk for a data breach.

Despite mounting evidence that hackers are increasingly targeting connected hardware instead of software, organizations’ IT departments continue to prioritize OS and application security over the office printer fleet.

HP is looking to change that, which is why it’s committed to engineering the most secure printers in the world. Part of that effort includes sounding the alarm and demonstrating just how important endpoint security is for the modern enterprise.

Today, during a well-attended security influencer event at its offices in London, the company invited tech press and analysts to get the full picture of why printer security is at the forefront of its hardware and software strategy.

At the summit, HP also announced the availability of a new lineup of security-optimized A3 multifunction printers (MFPs), the first in a series of HP’s advances into the A3 market – an opportunity that’s pegged at approximately $55 billion. 

“Despite what people believe, security issues aren’t limited to computers and networks,” said David Ryan, vice president and general manager of HP’s printer business in EMEA. “Today’s printers look a whole lot like PCs, and need to be protected accordingly.”

To underscore the point, HP invited a host of security experts at its two-day London summit to discuss the new A3 MFPs in action and learn about the future of printer security. Reformed hacker Michael Calce, aka “Mafiaboy,” keynoted the forum along with a host of other HP leaders.

Calce is best known for taking down some of the world’s largest e-commerce sites and a major search engine when he was just 15 years old. While he launched his attacks through more conventional paths, Calce now views printers and other Internet-connected devices as one of the most concerning vulnerabilities open to hacking. 

“Printers are everywhere in organizations, and they’re a wide-open prairie where hackers will roam free if companies don’t put the proper obstacles in their way,” says Calce. “That’s why it’s so important for companies like HP to build automated security into next-generation imaging devices.”"Mafiaboy" Michael Calce"Mafiaboy" Michael Calce

The new lineup of A3 devices, which HP said are already shipping to customers, are no exception. In addition to making improvements that both lower the costs of printing and servicing of A3 machines, HP has integrated its own security offerings to create a breakthrough portfolio with the industry’s best device, document and data security.

“Modern printers are fully functioning clients on networks, just like PCs, making them clearly as vulnerable to attack as any connected device,” said Nick Lazaridis, president of HP’s EMEA operations. “We’ve completely reinvented our A3 copiers to better detect and halt attacks that could take down entire networks or companies.”

The refreshed A3 MFPs lineup is set to include some of the world’s most advanced printer security features:   

  • HP SureStart: This feature validates the integrity of BIOS and firmware when a printing and imaging device boots up, then reverts to a safe or “golden copy” mode if it finds the system has been corrupted.
  • Whitelisting: A security measure that ensures only authentic, certified HP code is loaded into memory and reboots the printer if anomalies are detected, returning it to a safe state.
  • Run-Time Intrusion Detection: This safeguard constantly checks for anomalies and automatically reboots the machine if an attack is identified, effectively eliminating the threat.
  • HP JetAdvantage Security Manager: An attribute that automatically ensures the company’s security policies are enforced on printers when they are deployed.

Taken individually, any one of these features could help organizations close a critical gap in their IT security strategies. But by packaging them together, along with a host of other encryption and consulting services, HP is delivering a tightly knit collection of “self-healing” capabilities to automatically safeguard printers and office networks.

The three PageWide platforms and 13 LaserJet platforms in the A3 roster benefit from a new, cloud-based proprietary data analytics agent called HP Smart Device Services (SDS). This monitors, tests and diagnoses service needs across the A3 line, increasing overall efficiency. The HP PageWide Enterprise and Pro platforms also make color printing more affordable while providing best-in-class print speeds.

To learn more about the A3 printers and their capabilities, click hereHP's A3 MFP portfolioHP's A3 MFP portfolio

 

Published: February 14, 2017

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Consumers are familiar with the nefarious ways that hackers can infiltrate their technology. From viruses and malware to breaches of confidential data and identity theft – they are aware of the security risks that come with connecting to any type of networked device.

What they might not know, however, is that they are more likely to expose themselves and their employers to costly cyberattacks by using IT-issued PCs and printers than they are to have sensitive information stolen by an anonymous hacker.

Aging PCs with third-party security software and unsecured shared printers are particularly vulnerable “blind spots” in enterprise networks, explains Vikrant Batra, Global Head of Marketing for Imaging and Printing at HP.

In fact, just two percent of the hundreds of millions of printers deployed in offices around the world have any type of security measures in place. 

The_Wolf_MovierPoster_LR_tcm245_2402995_tcm245_2403004_tcm245-2402995.jpg“The printers in today’s enterprise environments are as sophisticated as any computing device,” Batra says. “Hackers can pull data from a printer’s hard drive, or get access to your company’s network. And how many times have you walked by the printer and seen printouts with sensitive information just sitting there?”

 

Meet “The Wolf”

One way HP is getting the word out about this major corporate blind spot is by teaming up with actor Christian Slater for a new, branded short film series that debuted today called “The Wolf.” 

Watch the full series hereThe Wolf Starring Christian Slater | HP Studios

“The Wolf” highlights the ease with which skillful cybercriminals can hack corporate networks. In the serialized short films, Slater riffs on his role as a hacker in the award-winning TV series “Mr. Robot” and systematically infiltrates a company entirely through vulnerabilities in unprotected printers and PCs. Starting in the mailroom and moving up to the executive boardroom, he breaches a fictional company’s most sensitive data via an abandoned printout, the printer interface, and even an innocently downloaded gift certificate.

It’s the everyday-ness of these actions that make them so dangerous, Batra notes. 

“We really want to connect with IT decision makers, CIOs, and CISOs and engage this audience with a message that they’ll pay attention to,” he says. “It’s extremely important to have all aspects of the ecosystem secured.”The Wolf Boardroom.jpg

At HP, that means designing industry-leading hardware and software solutions with innovative features across multiple levels of security. In HP’s printers, that includes the Jet Advantage Security Manager, secure boot-up, firmware validation, and run-time code protections while HP’s lineup of business PCs deploys HP Sure Click, HP Sure View, and HP Sure Start Gen3. Together, these built-in protections enable HP to offer the most secure PCs and printers in the world.

HP is also working to continually improve security for what Batra calls the “three Ds” — data, document, and device.

“We want to secure all of them,” he said. “If you have HP security, you are in really good hands.”

To learn more, visit  www.hp.com/TheWolf and follow @HPBusiness.

Published: January 08, 2017

Poland Guiness.jpgHave a look at your average person’s smartphone camera roll and you’ll notice that making memories by taking photos is something they do every day.

What they  don’t always do is preserve those memories in print.

As a leading maker of printers for consumers and businesses, it’s this idea that sponsored HP’s recent campaign, dubbed #ReinventMemories, which aimed to  remind people of the joy of preserving memories not only by taking pictures, but also printing them out to keep or share with others. 

HP Deskjet 3700HP Deskjet 3700HP collected 10,133 prints in Poland. As part of the campaign, Polish users uploaded and shared their favorite memories. The campaign culminated at a "printing party" where all participants were invited to  print their memories  on the world’s smallest All-in-One printer, HP’s own DeskJet 3700.  

The campaign didn’t just make a statement in the advertising world, it landed HP  one of the most recognized awards in the world: a Guinness World Record.

You read that right, HP set the  Guinness World Record for the  longest line of photographs.

When put into a line, the more than 10,000 photos stretched more than three-quarters of a mile, or 4,155 feet. 

These photos – all 4 x 5 inches in size – were then used to decorate a 26 foot tall by 12.5 foot wide Christmas tree inside of Poland’s Wroclaw shopping mall.

 Poland 3.jpg As part of the memory gathering, HP also wanted to give back to the community. For every memory sent in, HP donated to the Empowering Children Foundation, which supports children and their families.

The campaign was a reminder of the magic of printed photos, and the joy that printing can create. Winning a Guinness World Record was just icing on the cake. 

Published: December 15, 2016

 Hydrangea.jpgLooking to add a special touch to holiday giving? DigiWrap, a startup that offers customized digital printing services, has your gifts covered with customized tissue wrapping paper printed with HP Indigo technology. 

PJsGreetings.jpgABC's hit business reality show, Shark Tank, thinks it's a good idea, too. Last week, Chicago-based DigiWrap landed a $150,000 investment on the holiday themed episode that aired December 9 of the TV show where fledgling businesses pitch a tough investor crowd. 

Co-founders Brad Boskovic and Charlie Williams set up DigiWrap in 2014 as a digital spinoff from a 25-year-old family print business that was struggling in the face of competition. DigiWrap prints its custom gift wrap products on the HP Indigo 5600 Digital Press, using a special process developed and patented for printing on tissue paper. In just two years, its annual sales have reached $500,000, according to the company.

Custom gift wrap was a tough sell to the Shark Tank investors, who were each initially presented a gift bag personalized with their image and name.

"DigiWrap is about making gift packaging personal," Williams said in his pitch.