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Published: February 14, 2017

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Consumers are familiar with the nefarious ways that hackers can infiltrate their technology. From viruses and malware to breaches of confidential data and identity theft – they are aware of the security risks that come with connecting to any type of networked device.

What they might not know, however, is that they are more likely to expose themselves and their employers to costly cyberattacks by using IT-issued PCs and printers than they are to have sensitive information stolen by an anonymous hacker.

Aging PCs with third-party security software and unsecured shared printers are particularly vulnerable “blind spots” in enterprise networks, explains Vikrant Batra, Global Head of Marketing for Imaging and Printing at HP.

In fact, just two percent of the hundreds of millions of printers deployed in offices around the world have any type of security measures in place. 

The_Wolf_MovierPoster_LR_tcm245_2402995_tcm245_2403004_tcm245-2402995.jpg“The printers in today’s enterprise environments are as sophisticated as any computing device,” Batra says. “Hackers can pull data from a printer’s hard drive, or get access to your company’s network. And how many times have you walked by the printer and seen printouts with sensitive information just sitting there?”

 

Meet “The Wolf”

One way HP is getting the word out about this major corporate blind spot is by teaming up with actor Christian Slater for a new, branded short film series that debuted today called “The Wolf.” 

Watch the full series hereThe Wolf Starring Christian Slater | HP Studios

“The Wolf” highlights the ease with which skillful cybercriminals can hack corporate networks. In the serialized short films, Slater riffs on his role as a hacker in the award-winning TV series “Mr. Robot” and systematically infiltrates a company entirely through vulnerabilities in unprotected printers and PCs. Starting in the mailroom and moving up to the executive boardroom, he breaches a fictional company’s most sensitive data via an abandoned printout, the printer interface, and even an innocently downloaded gift certificate.

It’s the everyday-ness of these actions that make them so dangerous, Batra notes. 

“We really want to connect with IT decision makers, CIOs, and CISOs and engage this audience with a message that they’ll pay attention to,” he says. “It’s extremely important to have all aspects of the ecosystem secured.”The Wolf Boardroom.jpg

At HP, that means designing industry-leading hardware and software solutions with innovative features across multiple levels of security. In HP’s printers, that includes the Jet Advantage Security Manager, secure boot-up, firmware validation, and run-time code protections while HP’s lineup of business PCs deploys HP Sure Click, HP Sure View, and HP Sure Start Gen3. Together, these built-in protections enable HP to offer the most secure PCs and printers in the world.

HP is also working to continually improve security for what Batra calls the “three Ds” — data, document, and device.

“We want to secure all of them,” he said. “If you have HP security, you are in really good hands.”

To learn more, visit  www.hp.com/TheWolf and follow @HPBusiness.

    Desktop Computing Enterprise Printing
Published: February 01, 2017

Known for its quirky brand of throwback humor and flawless recreation of the early-’80s public access show, PBS's "Computer Chronicles," viral video series “Computer Show” has become a cult hit.

Created by Adam Lisagor, Roxana Altamirano and Tony Altamirano, “Computer Show” stars TV Host Gary Fabert (played by Rob Baedeker) on a technology talk show set in 1983, the dawn of the personal computing era.

Think: awkward hair and suits, primitive synths and graphics, VHS tapes and no internet. But here's the twist: Guests on this show are in fact, tech luminaries—experts, founders, thinkers, entrepreneurs from 2017.

HP partnered with strategy and marketing innovation agency Giant Spoon and Sandwich Video to create HP's own episode of "Computer Show," featuring employees from present-day HP wowing the two hosts with PageWide technology—the latest in printing innovation. 

In a creative approach to B2B marketing, the show provides the perfect opportunity to talk about how business printing has advanced and how affordable color printing can give companies in all verticals—from education to healthcare to retail— a competitive edge with HP’s PageWide technology.

HP employees Angela Dunn and Val Gabriel gave the hapless hosts a rundown on what makes PageWide technology revolutionary: 

 

 

HP’s PageWide lineup for businesses, which includes Pro and Enterprise MFPs and printers, offer up to 40 percent lower color cost savings per page as compared with color lasers, while printing faster than other color MFPs in their class.

That’s a very long way from the dot-matrix printer shown in the original “Computer Chronicles” video spot on printers, in which hosts of the show, with whirring machine in the background, needed a primer to understand how the printer actually connects to a PC.

  

 

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To learn more about HP's PageWide technology, visit www.hp.com/go/pagewide and follow @HPGraphicArts on Twitter.

Published: January 03, 2017

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 At HP, innovation is a cycle of constant reinvention.

New products – whether an upgrade of a previous version or the first in a new brand – are born from an innovation cycle that’s powered by customer insights. Whether that insight comes from researching market trends, studying user habits or responding to other technologies, we’re constantly looking at ways to innovate and make an experience with one of our products better.

This week, during the International Consumer Electronics Show in Las Vegas, we’re putting that innovation cycle into the spotlight with updates to some of our key products, including the 15” HP Spectre x360 laptop and the ENVY Curved 34" All-in-One PC.

While some of the changes we’ve introduced are bold and others are subtle, each update is made for a specific reason and thoughtfully integrated to make an already good experience even better.

 

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The new 15” HP Spectre x360 laptop, announced this week, is an example of that innovation cycle at work. By listening to customers, we knew that 65 percent of them prefer 15-inch displays and that 93 percent prefer the Ultra HD, or 4K, resolution.

 To address and anticipate the needs of customers, we added an NVIDIA 940MX discrete graphics chip that increased the height of the laptop by a mere 1.9mm – or the thickness of a nickel – and included a larger battery, too. We also included the Fast Charge technology that juices the battery to 50 percent in just 30 minutes.

We also know that customers like the freedom that comes with using a stylus pen, so we are using a panel with Ink Certification for N-trig pen to ensure more seamless interactions, whether taking notes, marking up PDFs, drawing or browsing without leaving fingerprints.

Meanwhile, we also reduced the laptop’s overall footprint. With 97 percent of users preferring a thin bezel or no bezel at all, we shifted to a “micro-edge display” design that reduced the bezel width by 70 percent, now only 4.65mm thin on both sides.

Finally, customers told us how much they loved the Ash Silver color on earlier products so the Spectre x360 sports a fully CNC machined aluminum chassis in Ash Silver with copper accents – and made that color an option on a new 13” version, too.

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HP ENVY 34" Curved All-in-One

When it comes to premium all-in-one PCs, we also know a few things about usage and users.

In the home, an all-in-one becomes a focal point in the living room and a digital hub for the family, a place where people store their photos and music and watch movies. That means, for some consumers, it needs to look just as good as it works.20160804_HPI_LA_SCHUMI_SHOT3_391.jpg

The HP ENVY 34-inch Curved All-in-One announced this week does just that, adding a wider curved display and even more improvements to the 27-inch ENVY AIO announced earlier this year.

Because the screen is curved, we were able to taper the edges even more, giving it a near-invisible look. The Micro-Edge border around the display is almost non-existent, just 10.5mm wide on the sides and top and 14mm on the bottom.

And when you consider that the graceful die cast neck almost disappears when its chrome polish meets ambient light, it creates the impression of a floating display.

The display itself is an Ultra WQHD panel with almost 5 million pixels, or 40 percent more than a Full HD display, and a 178-degree viewing angle. According to experts, the blue light emitted from the screen can make viewers more restless at night, so we've included a filter option in the screen controls to reduce it.

But the ENVY 34 Curved AIO is also a PC, and that means customers want the latest technologies and connectivity ports, like the USB Type-C Thunderbolt 3 port that’s been added. 

Pop-up web camera.Pop-up web camera.Even user security is part of the updates. When users told us that they were concerned about webcam security, we designed the HD IR Privacy Camera so that it pops up on a spring mechanism when it’s needed. When it’s no longer needed, the user just presses it down to hide it and make sure no one can spy on them via the camera.

With every product we release, we keep learning and keep innovating so that the experience with HP products gets better every time.

Other updates to the 2016 Premium Holiday portfolio include:

  • The Spectre x360 13.3” now offers 4K display and Intel Iris Graphics options with the added choice Ash Silver with Copper accents. It is also Windows Ink Certified.
  • The HP ENVY 13.3” laptop gives customer the choice of Modern Gold in addition to Silver finishes.
  • The HP ENVY All-in-One 27” now offers 7th Generation Intel® Core™ i processors and a 4K display option.

Reinvention through innovation is the HP way and it ensures that with every new product, the experiences are always getting better.CES_CTA_Combo_Logo_1.jpg

 Get all of HP's news during CES by reading the blog and following the HP Newsroom on Twitter.

Published: December 14, 2016
Published: December 06, 2016

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Are SMBs printing in-house more than outsourcing? Recent studies indicate this is the case. 

A few years ago, in the aftermath of the recession, Photizo Group, a marketing intelligence group focused on the imaging industry, teamed up with 1105 Media, a provider of integrated business-to-business information and media, to conduct a survey of printer users among US small and medium-size businesses (SMBs).

The purpose of the survey was to determine future SMB print usage needs and in particular if factors other than the economy would lead to “permanent, irreversible changes to the printing market.” The survey included responses from printer users in 386 small and medium businesses. The research focused on changes in printer volume from a similar survey conducted the previous year. Among respondents, while 51 percent said that there was no significant change in year-to-year page volume, 27 percent reported an increase in page volumes over the course of the year. Only 18 percent reported a decrease.

Top factors attributed to businesses whose printing volume increased included:

  • More applications than the previous year
  • Business expanded, same number of workers
  • Bringing print jobs in house

Another indication of the trend among SMBs to move printing in-house comes from IBISWorld. In its “Quick Printing in the U.S. Market Research Report” issued in January this year, the market research organization points out that advances in the computer technology are enabling consumers and small businesses to complete tasks previously serviced by the Quick Printing industry from the convenience of their homes and offices. To this end, new high quality color printing technology is enabling SMBs to produce the sophisticated sales, retail and marketing materials that allow them to differentiate their services and compete against larger players in an increasingly competitive global market. 

As an example, earlier this year, we announced our HP OfficeJet Pro printers that deliver affordable, professional color and big performance in a compact package for small businesses. We also introduced HP LaserJet printers with leading laser performance, print-shop quality color documents as well as best value for black-and-white printing

 

SMBs turn to Managed Print Services to control and reduce office printing costs

Despite continued reliance on print, controlling printing costs continues to be a concern among SMBs. A Quocirca study of SMBs across Europe indicated that cost control is the top print management priority they face, yet they do not have the resources to devote to print management. According to Quocirca, SMBs estimate that on average they spend 15% of their IT budget on printing, but many lack the insight into usage in order to manage print costs. Overall 70% of today’s SMBs do not have the tools to track or monitor printing.

The need for better cost control, along with rising printer security concerns, is driving SMB Managed Print Services (MPS) adoption. In fact, Transparency Market Research forecasts the MPS market to reach nearly $95B billion by 2024, rising from $26B in 2015. And as the desire for mobile printing continues to rise, MPS provides the integrated tracking, reporting and security required for SMBs to better monitor and control printing wherever it originates. 

All indications are that printing will continue to be a major business process and competitive advantage for SMBs. Today’s cost-conscious printers and MPS offerings are enabling forward-looking companies to handle this once outsourced service in-house.