Consumers are familiar with the nefarious ways that hackers can infiltrate their technology. From viruses and malware to breaches of confidential data and identity theft – they are aware of the security risks that come with connecting to any type of networked device.
What they might not know, however, is that they are more likely to expose themselves and their employers to costly cyberattacks by using IT-issued PCs and printers than they are to have sensitive information stolen by an anonymous hacker.
Aging PCs with third-party security software and unsecured shared printers are particularly vulnerable “blind spots” in enterprise networks, explains Vikrant Batra, Global Head of Marketing for Imaging and Printing at HP.
In fact, just two percent of the hundreds of millions of printers deployed in offices around the world have any type of security measures in place.
“The printers in today’s enterprise environments are as sophisticated as any computing device,” Batra says. “Hackers can pull data from a printer’s hard drive, or get access to your company’s network. And how many times have you walked by the printer and seen printouts with sensitive information just sitting there?”
Meet “The Wolf”
One way HP is getting the word out about this major corporate blind spot is by teaming up with actor Christian Slater for a new, branded short film series that debuted today called “The Wolf.”
Watch the full series here: The Wolf Starring Christian Slater | HP Studios
“The Wolf” highlights the ease with which skillful cybercriminals can hack corporate networks. In the serialized short films, Slater riffs on his role as a hacker in the award-winning TV series “Mr. Robot” and systematically infiltrates a company entirely through vulnerabilities in unprotected printers and PCs. Starting in the mailroom and moving up to the executive boardroom, he breaches a fictional company’s most sensitive data via an abandoned printout, the printer interface, and even an innocently downloaded gift certificate.
It’s the everyday-ness of these actions that make them so dangerous, Batra notes.
“We really want to connect with IT decision makers, CIOs, and CISOs and engage this audience with a message that they’ll pay attention to,” he says. “It’s extremely important to have all aspects of the ecosystem secured.”
At HP, that means designing industry-leading hardware and software solutions with innovative features across multiple levels of security. In HP’s printers, that includes the Jet Advantage Security Manager, secure boot-up, firmware validation, and run-time code protections while HP’s lineup of business PCs deploys HP Sure Click, HP Sure View, and HP Sure Start Gen3. Together, these built-in protections enable HP to offer the most secure PCs and printers in the world.
HP is also working to continually improve security for what Batra calls the “three Ds” — data, document, and device.
“We want to secure all of them,” he said. “If you have HP security, you are in really good hands.”